Marvel and AAA get together to expand the sporting and cultural experience of Mexican wrestling. As part of the actions that will be taken for this collaboration, a new group of wrestlers inspired by Marvel's most iconic Super Heroes and villains will be introduced; and a series of family events that will gather the perfect combination of sports, culture and entertainment that distinguishes wrestling in Mexico will be developed.
"This collaboration with AAA represents an opportunity to participate in an iconic part of Mexican culture, such as wrestling and offering attractive content and experiences to the whole family that can be further celebrated with spectacular consumer products inspired by this discipline which is valuable for fans and consumers; says Luis Lomelí, Head of Licensing and Consumer Products area at The Walt Disney Company (Mexico). "While developing these storytelling and content creation initiatives, the premise has been to stay true to the essence of Mexican wrestling at all times by bringing together AAA’s experience in terms of wrestling and Marvel’s experience in terms of story and character development. The potential of wrestling is unlimited. Its quality, color and talent are increasingly valued in the world. Based on this unique and original creative platform, we will develop different product lines such as clothing, footwear and accessories, toys, household and school items”, adds the executive.
