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January 2010 | Vol. IX - No. 1


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Toy Fair Preview 2010: Books


Preview Toy Fair 2010 exhibitors in the books category:

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Age Range: 7 to 14
Gender: Boys And Girls
Category: Educational
Books
Outdoor Fun



Developed by Del Visionaries, the Little Green Money Machine is a gateway learning system designed to teach children lifelong skills, in addition to building confidence and self esteem. The book and storefront stand can be used at home, in the classroom, and with youth groups and fundraising projects. This system teaches children about money management and business, and lays the foundation to learn about entrepreneurship. The interactive book, "The Little Green Money Machine: Kids in Business Around the World," offers content, ideas and exercises to give children ages 7 to 14 the tools and know-how to run a business, set goals, and pursue their dreams. The storefront is an all-purpose business stand where children can set up actual business ventures and fundraisers and apply what they have learned in the book. It includes adjustable-height upright posts, five magnetic and dry erase banner areas for marketing and increased visibility, built-in cupholders, a built-in money tray with lock and key, a solar-powered calculator, and a storage area for marketing materials, such as brochures, fliers and business cards.
ToyDirectory Product ID#: 26504      (added 12/28/2009)
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MSRP: $6.95
Age Range: 5 to 8
Launch Date: August 1973
Gender: Boys And Girls
Category: Books



This 48-page paperback written by H.A. Rey tells how little Curious George aids a boy with his paper delivery route and causes quite a bit of trouble. Launch date: August 31, 1973.
— Two of 44 specialty retailers name "Curious George" when asked about best-selling books in late 2009, referencing a trend toward classic titles.
ToyDirectory Product ID#: 26282      (added 12/7/2009)
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MSRP: $5.99
Age Range: 5 to 7
Gender: Boys And Girls
Category: Educational
Books



Centered on basic math skills and beginning reading, this workbook includes activities with color illustrations that allow kids to practice for reaching first-grade goals while strengthening their critical thinking.
— Seven of 40 specialty retailers referenced books or study guides of some sort when asked about best-selling educational toys and school supplies in fall 2009.
Annie’s Toy Chest in Cocoa, Fla., sells about 18 School Zone books per month. “Tourists grab them and use to keep the kids thinking on breaks,” Owner Teresa Derry told TDmonthly in late 2009.
ToyDirectory Product ID#: 26175      (added 11/24/2009)
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MSRP: $12.99
Age Range: 2 to 5
Launch Date: August 2009
Gender: Boys And Girls
Category: Books
Educational
Developmental Toys



What's more fun than a barrel of monkeys? How about a house full of 'em? Kids poke the dots and hear them pop as they learn to count down from 10 in the favorite childhood rhyme "Ten Little Monkeys." "Fun, tactile books help kids learn to count — without losing count! Raised buttons pop in on every page so kids can press them as they count," Rich Hill, director of marketing for innovativeKids, told TDmonthly. Launch date: August 5, 2009.
ToyDirectory Product ID#: 25010      (added 8/19/2009)
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TD






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