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Tools:
Goosie CardsDeveloping Young Minds, Creatively™
| “… my cards are wonderful teaching tools for children — especially those who have special needs and autism.” — Jennifer Marchetti, Goosie Cards |
 In the hopes of becoming a subject of our Toy Frenzy! documentary, Founder and CEO Jennifer Marchetti of Goosie Cards tells TDmonthly Magazine how she realized flash cards could be personalized and turned that flash of insight into a business.
Goosie Cards® was inspired by my son Zach, then 6 months, after we spent some time looking at generic flash cards and family photos during his lunch time. I liked to keep his hands busy during feedings, so I would give him flash cards and photos to hold.
I started thinking about the photos on the flash cards and realized that they really didn’t hold any meaning in his life. And that’s when the idea hit me … what if I could teach my son about people and things that were familiar to him with personalized flash cards?
 I put him down for a nap and started to research the concept that afternoon and realized that there was not another company or service creating custom flash cards. I named the company Goosie, which is my son’s nickname, and began my journey.
PLAY GROUP MEANS BUSINESS
I tested out my concept with my playgroup that consisted of four other moms and toddlers. I created a bunch of cards with photos of all the children in our group. All the children loved the cards and the moms thought they were a great way to be proactive in their child’s early learning by creating their own personalized learning tools. Goosie Cards was launched a year later in June 2006.
After researching SBA loans, I realized the best choice for us was to re-finance our home. That was scary, but my husband and I both believed in the company and knew it would be a better investment for us in the future. Goosie LLC continues to take shape and grow rapidly through additional loans on top of the initial investment, for a total of $500,000 year to date.
FILLING SPECIAL NEEDS
Since launching Goosie Cards, I have had an overwhelming response from teachers and professionals in regards to how my cards are wonderful teaching tools for children —especially those who have special needs and autism. My hope is that Goosie can provide parents with an improved picture system to communicate with their special-needs children.
The Goosie® brand is built on my philosophy and values as a parent and is proudly made in the USA. My mission is to create lasting bonds between parents and their children through innovation and the magic of discovery ... together.
TOY FAIR HOPES
This is my first debut at the Toy Fair and I am beyond excited. My hopes are to meet, greet and sign as many large retailers as possible in four days. It’s also a great opportunity to reach a huge number of independent storeowners in a short period of time.
I feel proud to be a “mompreneur” who has launched a successful business that is both fun and educational. I continue to build my brand and remain focused on providing fun, quality products to develop young minds, creatively.
Wholesale Price: (Log in to view) MSRP: $34.00Age Range: 0 and upSKU or Item #: GCG10Launch Date: May 2007Gender: Boys And Girls
Each flashcard can be customized with personal photos and text to fit the needs of each specific child, making it a powerful teaching tool for autistic children. The innovative flash cards teach children about the world around them through their personal photos. This item, made in the U.S., is recommended for children ages 3 months and up. “Goosie Cards are the first and only custom flash cards on the market!” Goosie LLC Founder and CEO Jennifer Marchetti told TDmonthly. This product received a 2008 Product of the Year Award from Creative Child Magazine, a 2008 Baby Planners Seal of Approval and a 2008 Family Review Center Editors' Choice Award. Launch date: May 2007. ToyDirectory Product ID#: 16233 (added 11/21/2007) . TD
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