Tools:
What Toddlers Need
Toddlers need truly interactive toys – toys that engage, are child-powered and as imaginative as their minds.
Specially designed for bathtime fun, 12" Tidoo is poseable and so light that she floats. This 2005 Tidoo adds an extra dimension of fun to bathtime: When you put the doll´s feet in the water, she laughs, and when you take her out of the water, she cries. Blue-eyed Tidoo comes with her own inflatable duck-shaped float with a real working shower attachment. She was a winner of the Creative Child Magazine Toy of the Year Award. ToyDirectory Product ID#: 5539 (added 11/15/2005) . TD
Wholesale Price: (Log in to view) MSRP: $40.00Age Range: 2 and upSKU or Item #: G02232Launch Date: March 2007Gender: Boys And Girls
Suitable for children 18 months and up, this rocket lights up and emits realistic rocket sounds with the push of a button. It has a handle for take-along play and comes with an alien, a moon crate, a dune buggy, a space puppy dog and two astronauts. The rocket features a cargo hold, a Murphy bed and toilet, a cockpit and an on/off switch and volume control. "The Lift-Off Rocket by iPlay is designed to encourage young imaginations and introduce them to new worlds. This high-quality playset has a space theme with an at-home-feel," Sue Tice, public relations director and product manager at International Playthings Inc., told TDmonthly. Awards: TDmonthly Top Seller 2007. Launch date: March 2007.
— As of 5/12/2011 this product had 4.5 out of 5 stars on Amazon.com from 98 reviews. Cons: Doors fall off too easily; the dog and alien figurines are too large to fit in the rover.
— Lynda Blankenship, owner of Smart Toys & Books in Knoxville, Tenn., told TDmonthly in late Spring 2011 that Lift Off Rockets were among her best-selling activity kits and playsets.
— “One of my favorite toys this season, for 18 months and up, is the iPlay Lift-Off Rocket," said Deb Necker, owner of Necker’s in Simsbury, Conn., when discussing hot-selling infant toys in her store.
— The Lift-Off Rocket is popular at LB Toys in Media, Pa., according to Owner Jamie Burdette. “It’s a great 1- to 2-year-old toy for a boy,” he said in April 2008. “Rocket ship toys for this age are hard to find.”
— Want this? As of 05/11/2011 this product was available at Smart Toys & Books ToyDirectory Product ID#: 13798 (added 6/28/2007) . TD
Ernie Fire Engine comes to the rescue with his powerful friction motor and crew of firefighters. Little firefighters can ring his push-button bell and watch his revolving light before using the click-and-turn ladder to fight any imaginary blaze. The firefighter’s hand opens the back door to reveal two emergency barriers. Ernie is great for long-lasting role-play fun.
— “Wow is an excellent line of cars, especially for the 1- to 1½ -year-olds,” said Fred Rosenberg, owner of On the Park in Kingwood, Texas, in spring 2007. “It’s hard to find things as well made as [Wow] that you can actually sell to that age. In the fall [2006], we brought them in, and they’ve done very well.” They’ve also become a best seller for Brain Station and Tree Town Toys in Ann Arbor, Mich., Owners Hans and Tricia Masing told TDmonthly in fall 2007.
— “This is my baby’s favorite toy. She plays with it every day,” shared TDmonthly's Baby Roundtable reviewer Sharri Hefner. She and her co-reviewers voted Ernie No. 1 for lasting value out of the 12 toys they evaluated from March to July 2007.
— Ernie Fire Engine is full of “wow” for toddlers — from its friction-prompted motion and siren to its friendly face and likable figurines. Doors that open and close, a workable ladder and attractive packaging also contributed to its receipt of a TDmonthly Top Toy 2007 award. Saving trips to the store to buy batteries (it doesn’t need them) helped, too! ToyDirectory Product ID#: 12722 (added 5/10/2007) . TD
Suitable for ages 18 months and up, this 15” soft doll helps kids learn to dress with the following colorful components: a button, a snap, a hook-and-loop closure, a zipper and a shoe tie. He’s accompanied by a parrot. ToyDirectory Product ID#: 15516 (added 9/28/2007) . TD
Wholesale Price: (Log in to view) MSRP: $19.99Age Range: 2 and upLaunch Date: January 2004Gender: Boys And Girls
Ideal for a first manipulative, this 35-piece set features two-sided pattern boards that have cut-out spaces for secure shape placement. It measures 11" x 11" x 3". Launch date: January 2004.
— “Melissa and Doug — the puzzles and blocks are the best sellers. We sell something Melissa & Doug everyday,” Annie Polard, a buyer for Gretchen’s in Atlanta, Ga., told TDmonthly.
— For Alison Cox, owner of Animal Quackers in Raleigh, N.C., and Sheena Brittman, manager of Weiner Dog Toys in Marco Island, Fla., customers come into the store asking for Melissa & Doug products “by brand name.”
— Over 19 percent of retailers surveyed told TDmonthly that Melissa & Doug wooden blocks are the best-selling item in their store. ToyDirectory Product ID#: 15517 (added 9/28/2007) . TD
Each Twilight Turtle and Friends character from the collection projects constellation nightlights that create a magical sleep-time environment. Each “shell” illuminates the night with three soothing color options to help ease fear of the dark. The Twilight Collection includes Twilight Turtle and Twilight Ladybug, each available in three colors and a Twilight Sea Turtle that also has five illuminated windows projecting images of sea life. — Retailers surveyed by TDmonthly have been naming the Twilight Turtle as a best-seller since 2006. — Six of 66 retailers mentioned one of the Twilight Turtles as a top-selling item for baby gifts in July 2008. Four of 47 retailers named Twilight Turtle as a top-selling baby gift in June 2009. Three of 64 retailers cited it as a top-selling infant and toddler toy in March 2009, and eight of 39 said the same in March 2010. — In a 2012 survey, Erika Evers, owner of Dancing Bear Toys in Hendersonville, N.C., told TDmonthly that their best selling infant & toddler product is the "Twilight Turtle from Cloud B, and it's spin-offs, like the ladybug." They sell about 20 units each month. — Want this? As of 05/06/2011, this product was available for purchase at Toys & Co. AWARDS: 2010 TDmonthly Top Seller ToyDirectory Product ID#: 7426 (added 3/30/2006) . TD
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This cuddly, hairy friend is a pillow, blanket and stuffed animal all in one, designed to serve as the perfect travel companion. “We at Zoobies continue to be on the curve of innovation for plush and for children's products, and we have some great new products debuting at the Toy Fair [2008],” Owner J.C. Smoot of Zoobies told TDmonthly. Launch: March 1, 2008. ToyDirectory Product ID#: 15195 (added 9/17/2007) . TD
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