David Brown, president of Serious U.S.A. Inc., believes sports trading cards can still be profitable; he just thinks manufacturers “need to demand innovation to keep their product relevant.”
Veterans of the industry, however, have seen their sales plummet. To keep afloat, they’ve expanded their lines to include other kinds of products, such as collectibles and novelties. Find out what’s passing hands in next month’s issue of TDmonthly Magazine.