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MSRP: $19.99
Age Range: 3 to 7
Category: Plush



This adorable puppy makes realistic sounds and movements and has a sensitive mode, allowing it to respond to someone silently approaching.
- These little beagles made it to the top seller list on KBToys.com in the Electronic Animals category in May 2005.
- This retro toy has been updated with interactivity to appeal to kids and parents who may have owned an original.
- Mattel’s slow first quarter was boosted slightly by a 10% rise in some new categories, such as the Pound Puppies, proving the demand for this franchise.

ToyDirectory Product ID#: 3621      (added 5/20/2005)
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Category: Videos & DVDs



The diminutive Polly’s first DVD came packaged with the Polly Pocket Fashion Beach Game. Her second DVD, "2 Cool at Pocket Plaza," is slated for a July 2005 release and introduces a new character: Polly´s identical cousin, Pia Pocket, visiting from England. The DVD for this Mattel brand comes packaged with two Polly dolls, pets and a variety of mix-and-match fashions and accessories.
ToyDirectory Product ID#: 3542      (added 5/11/2005)
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MSRP: $6.99
Age Range: 4 to 12
Category: Action Figures



This exciting villain from Batman Begins comes with cool sculpts and weapons, great for acting out movie scenes.
-- This figure was a top seller on KBtoys.com in April 2005.
-- About.com lists this as a featured tie-in product from the movie and says, “the Scarecrow action figure lives up to his reputation.”
-- The Comic Buyers Guide asked its readers about the last 100 years of comic books and found they preferred Batman over all other comic book characters.
ToyDirectory Product ID#: 3462      (added 4/29/2005)
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MSRP: $6.99
Age Range: 7 and up
Category: Card Games



UNO has been a fun, entertaining game for years and travels well, keeping little ones engrossed for hours.
— As of 09/15/2011 this product had 4.7 out of 5 stars from 93 reviews on Amazon.com, and had no one star ratings. It was ranked number 2 in the Card Games category.
— Nathan McKelvey, manager of Toy Castle, LLC in Jonesboro, Ar., told TDmonthly in a September 2011 survey that UNO is one of his top-three bestselling card games.
— UNO is published in 80 countries and has sold more than 150 million copies worldwide. 
ToyDirectory Product ID#: 3451      (added 4/28/2005)
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MSRP: $29.99
Age Range: 12 and up
SKU or Item #: 7720
Gender: Boys And Girls
Category: Card Games
General Games



Apples to Apples is a wild, award-winning card and party game that provides instant fun for four to 10 players. It’s as easy as "comparing apples to apples" ... players need only open the box and deal the cards to be ready to play. They then select the card from their hands that they think is best described by a card played by the judge. If the judge picks their card, they win that round. Everyone gets a chance to be the judge. Each round is filled with surprising and outrageous comparisons from a wide range of people, places, things and events. Fast moving and refreshing, Apples to Apples is perfect for any get-together with family and friends.
— "Sales have doubled every year," enthused Matt Mariani of Out of the Box Publishing in 2005. "We´re struggling to keep up to the demand." [Game previously available from Out of the Box.]
— Gwen Bowden, manager of Doodlehopper 4 Kids in Springfield, Va., told TDmonthly that she expected Apples to Apples to sell well during Christmas 2006.
― In early 2009, retailers reported sales of up to 40 per month of the Apples to Apples game.
― “We probably sell 25 a month,” Mike DiAndrea, manager of Hardware Center in Paoli, Penn., told TDmonthly in early 2011.
ToyDirectory Product ID#: 3423      (added 4/22/2005)
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Category: Action Figures



Featuring 25 movable joints, this 18” figure is the crown jewel of Mattel’s Batman Begins line, inspired by the film "Batman Begins" to be released on June 17, 2005. This Ultimate Batman Figure is finely sculpted and features one neat surprise – his cape spreads out like batwings at the touch of a button.
ToyDirectory Product ID#: 3409      (added 4/21/2005)
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MSRP: $39.95
Age Range: 5 and up
Category: General Games



Collect pieces of luggage from the Whomping Willow without getting Whomped! Timed play keeps players racing to snag the most pieces and beat their opponents.
-- It was given an Oppenheim Toy Award for early and late school years.
-- This game is a Hot Seller on Toys and Joys in March 2005.
-- The third installment of the Harry Potter series grossed $249 million in 2004, making it the fifth biggest box office smash of the year and a continued favorite among children.
ToyDirectory Product ID#: 3276      (added 3/21/2005)
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Gender: Girls
Category: Dolls



These hip diva dolls are glammed up for a night out in the City of Angels, wearing their best bling bling for clubbing and socializing. The newest in the line of Barbie spin-off dolls, these modelesque girls wear fur stoles atop platform heels and lacy tops. Tween girls are the target audience, as they have a little more spunk than the traditional Barbie dolls.
ToyDirectory Product ID#: 3071      (added 3/1/2005)
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Category: Electronics



Mattel´s Pixel Chix gives the dollhouse a 21st-century makeover, utilizing technology to give the house a virtual feel. The palm-sized dollhouse comes filled with miniature furniture, fixtures and a talking, bite-sized virtual girl who lives in a Miami loft, a Beverly Hills mansion or a country cottage. A user can arrange the furniture and fixtures as she sees fit, and control the doll´s eating, sleeping and playing.
ToyDirectory Product ID#: 3011      (added 2/25/2005)
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Category: Dolls



Barbie´s ready to compete on Fox´s hit talent show, American Idol. The new doll line introduces fashionably clad Simone and Tori, ready to rock, each with a pretend karaoke machine that plays a popular pop song. Each doll comes with an extra outfit, backstage pass and play CDs with a CD case.
ToyDirectory Product ID#: 3001      (added 2/25/2005)
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MSRP: $29.99
Gender: Boys
Category: Sporting Goods & Accessories



Mattel extends its brand with these colorful, graphic-laden skateboards.

ToyDirectory Product ID#: 2240      (added 1/18/2005)
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MSRP: $19.99
Age Range: 3 and up
Gender: Girls
Category: Dolls



Erika is a must have for the child who loves Barbie’s “Princess and the Pauper” movie.

-- It’s #14 on Amazon.com and #3 on Amazon.com dolls top sellers.
-- “Princess and the Pauper” movie has already hit number one in video sales.
-- "As musicals continue to make their mainstream comeback, we felt it was a natural evolution for Barbie(tm) to reach for new, lyrical heights," said Russell Arons, vice president for Mattel.

As a companion piece to the “Princess and the Pauper” movie, Erika is destined to be as popular as Princess Annaliese.

ToyDirectory Product ID#: 2056      (added 12/23/2004)
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MSRP: $19.99
Age Range: 3 and up
Gender: Girls
Category: Dolls



New Anneliese dolls from the popular Barbie film sing songs from the movie and perform duets with the Erik and Serafina dolls.

-- It’s #14 on Amazon.com and #3 on Amazon.com dolls top sellers.
-- The “Princess and the Pauper” movie has already hit number one in video sales.
-- "As musicals continue to make their mainstream comeback, we felt it was a natural evolution. . ." Russell Arons, vice president, Mattel

The Barbie Princess and Pauper movie is still extremely popular with children and the tie-in items are expected to continue flying off the shelves as well.

ToyDirectory Product ID#: 2047      (added 12/23/2004)
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Gender: Boys
Category: Remote Controlled



The winning toy from "The Apprentice" task has everything boys love! It lets kids transform and customize their radio control vehicle by simply snapping on a different hood with a big blown engine, or attaching a pickup truck bed on the back. Kids control the vehicle, drive it, race it, crash it, then they simply put it back together again. The Morph Machines(TM) release date is early 2005 for an approximate retail price of $30.
ToyDirectory Product ID#: 2028      (added 12/23/2004)
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MSRP: $9.99
Age Range: 3 and up
Gender: Girls
Category: Dolls



Barbie doll looks fab, feminine, and totally trendy. She pairs a soft, pink-trimmed sweater with a white miniskirt, sparkly butterfly choker and chic purse. Lots of styles are available separately. So are all of Barbie’s fashionable friends.
ToyDirectory Product ID#: 1630      (added 12/7/2004)
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