Elina brings girls never-before-experienced technology in a doll by acting as the remote control in an exciting DVD adventure game. Girls can fly her to the right or left and interact with the game, traveling through worlds and trying to capture all of the magical gems in order to create a rainbow and save Fairytopia. Elina has rainbow wings that flutter with the push of a button on her back, and wears a petal skirt with a colorful bodice, just like in the story.
— This “doll delivers an entirely new way for girls to play with fashion dolls — combining the adventure and excitement of DVD game play with fantastical fairy doll play,” Michele Sturdivant of Mattel Brands Public Relations told TDmonthly about the product’s innovation.

The Hot Wheels® Racing Timer lets kids create a race course right in their own backyard. Victory flags, “applause” and an announcer voice reveal a clear winner, and a digital LCD screen displays both time and speed for two racers. It can be used on foot or with bicycles. 
— “Hot Wheels is encouraging kids to get out and play with a cool new line of performance products that will get kids moving,” Michele Sturdivant of Mattel Brands Public Relations told TDmonthly. “The Hot Wheels Racing Timer delivers a complete competitive experience all in one toy.” Launch date: February 2007.

Popular singer and actress Hilary Duff is now featured as a Barbie doll. Wearing a polka-dot dress and red satin sash, the doll can be accessorized with more than 11 outfits designed by Duff herself. The doll has “closets” — which feature clothes that are either “rocker” or “sweet” — so that the doll can be dressed down or dressed up for a night at the rock show. Accessories, such as a microphone and purses, allow kids’ imaginations to take flight. Launch Date: December 2006.

This hybrid gaming system blends strategic trading card play with video game play. Intellicards scanned into the console base bring characters to life on screen. Add and store new powers through challenges and upgrades.

Kids can measure the speed of vehicles and other fast objects. Real working radar gun measures real speed and Hot Wheels 1:64-scale speed. Features point-and-read technology.

This tree house-shaped playset offers multi-level fun. Remove the treetop, add ice and create snow cone treats. Snow Cone Maker includes flavor packets, accessories and Holly Hobbie poseable figure.

This large-scale car has animated eyes and a vinyl-animated mouth so he can talk to kids. Program him to perform 14 stunts and tricks.

Disney Sparkle Princess dolls are dressed in beautiful extra glittery gowns inspired by their film. Each of the four dolls comes with a jewel ring gift for the girl. Choose from Snow White, Cinderella and Ariel are also available.

This spin-off of the original UNO game adds a little more fun to the goal of trying to discard all the cards. The spinning board may direct players to trade hands, show cards to opponents, or play a variation of war.  It received the 2007 Oppenheim Toy Portfolio Platinum Award.

She can really dance. There are three ways to play: teach Barbie new dance moves, teach girls new movements, or dance alone. Included are two interactive wristbands and one shoe clip.

Enjoy the ultimate vacation destination on the So Hip Cruise Ship  with Polly  and three of her fab friends, Lila, Lea  and Rick. It’s the biggest Polly  playset ever, with tons of  fun-filled activities. Polly  and her shipmates can go parasailing, rock climbing, zoom down the ultimate super slide, chill in the hot tub, and of course, there’s tons of shopping.  Launch date: June 2006.

Girls will be able to bring Polly and her friends’ adventures in PollyWorld to life with the PollyWorld Rockin’ Theme Park. It’s the coolest amusement park-meets-ultimate shopping promenade filled with thrilling rides, music to the max and shopping galore — everything girls love. Magically transform Polly™ and Lila® into rock stars in just a Quik-Clik so they can perform their hit songs from the rooftop of PollyWorld with cool light-up instruments and glam rock-star fashions. Go to the boutique to freshen up, pick up some new tunes at the music store and end the day with snacks at the grill. But, that’s not all — there are thrilling rides such as the quick-drop guitar ride and the hair-raising monorail ride where Polly actual goes upside down. The PollyWorld Rockin’ Theme Park playset includes one doll and many Quik-Clik fashions and accessories. Girls will love playing out their favorite moments from the PollyWorld DVD with this fantastic playset.
— "Polly Pockets come in a variety of price ranges. Girls love them," Gwen Bowden, manager at Doodlehopper 4 Kids in Springfield, Va,, told TDmonthly.
— "Polly Pockets by Mattel," was the quick response given by Grafton Stine, owner of Toys on the Square in Hummelstown, Pa., when asked for sales winners in his store.
— "The PollyWorld Rockin’ Theme Park Playset allows girls to play out all these fun adventures with cool light up features, rockin’ fashions and even a monorail ride where Polly and friends can go upside down." Sara Rosales of Mattel Brands told TDmonthly. She also said the Theme Park would be a part of Mattel's first ever full-length made-for-DVD Polly Pocket movie, "PollyWorld.”

This fall Polly Pocket is launching her first ever full-length 70-minute direct-to-DVD movie – “PollyWorld”! Polly and her gal pals Lila, Shani, Crissy and Lea are off on another fabulous weekend adventure. They, along with the rest of their class, are invited to participate in a PollyWorld mega race for charity prior to the park’s grand opening. Students compete, pushing themselves to the limit enjoying thrilling rides, cool contests, shopping galore, disco diner and, of course, Polly and the Pockets’ latest hit single. Joining them on their adventure, Polly’s dad makes an appearance with some very special news. He’s getting remarried! Polly’s thrilled until she realizes that her mom-to-be may have ulterior motives. How will she break the news to dad? Girls will be thrilled to see the exciting conclusion and also relive key moments from the movie with a complete range of PollyWorld toys and products. Launch Date: November 14, 2006.

In “Barbie in the 12 Dancing Princesses,” Barbie dances her way into little girl’s hearts with an enchanting all-new adventure. Barbie, as the beautiful Princess Genevieve, and her eleven dancing princess sisters discover a secret entrance to a magical world where wishes come true. But when their feather is in danger of losing his kingdom, Genevieve and her sisters must work together to save the day. The learn that the power of family can overcome all obstacles. Special features include a “Shine” music video, “Merry Memory Ballet” game and a trailer gallery. In English, Spanish and French.

Now Polly can travel around in style and get dressed for the occasion while she's at it. This limo for the popular character from Mattel comes with 18 pieces and a poster, as well as all the fun that fans of Polly have come to expect from her line of products.
— "We sell a lot of Polly Pockets by Mattel," was the flat-out assessment given by Grafton Stine, owner of Toys on the Square in Hummelstown, Pa.
— "We do Polly Pockets — they still sell well," said Rich Gordon, owner of Learning Express of Exton in Exton, Pa.
— Polly Pockets were offered by McDonald's in its Happy Meals at participating stores in August 2006, according to a press release published at Yahoo News.

Kids now have something hands-on to extend the experience of the popular movie by Disney and Pixar. It's not surprising that one of the most popular characters from the film sells well to kids who want to recreate the speed that made Lightning McQueen a racing force in the movie.
— "Anytime there is a popular movie, the products branded to them always sell well,” noted Neil Ramyad, assistant manager of Zittles/Zitomer in New York, NY.
— Dina Hanson, manager of Fun Stuff Inc. in Seaford, NY, added, "Right now, anything from the Cars movie is hot."
— RC lets kids mimic one of their favorite characters, Lightning McQueen. This is more a description than a unique selling point feature. In essence, this is the definition of a pretend play product.

Hot Wheels never seem to go out of style. Performance is key with this model as it comes with a power grip and can undergo the demands placed on it by enthusiastic car lovers of all ages.
— "Kids love remote control and Hot Wheels, so they really like what Hot Wheels has to offer," said Linda Doucette, manager of Learning Express in North Hampton, N.H.
— Joseph Baiocco, manager of Big Top of Scarsdale Inc. in Scarsdale, N.Y., offered the simple observation that "Hot Wheels from Mattel are always the best sellers."
— This radio-controlled vehicle from Hot Wheels gives its operators a feeling of speed and control.

This is a beautifully crafted 2004 Mini Cooper Cabrio diecast model car on a 1:18 scale. It's a great collectible or gift piece, and is areal showcase model for any auto enthusiast.

Due out in July: The Backyard Boogie Boom Box features 10 Backyardigans songs from five different genres of music. Kids simply press one of the five characters on the front of the unit to hear songs and watch a psychedelic light show from the center of the unit. For interactive play, a microphone is attached that allows kids to hear their voice through the speakers as they sing along with their Backyardigan friends.
— “We’re looking forward to the Backyardigans Sing Along when it comes out,” said Tommy Jacobs, owner of The Jolly Rodger Gift Emporium in Mountain Home, Idaho. “Kids around here are real fans of the show, so the toys should sell well.”
— “Backyardigans is THE thing for the little ones, so I’m making sure to have all the toys that come in, or else,” laughed Didi Cohen, play princess (and owner) of Laugh All Day in Bismark, N.D.
— Brown Johnson, executive creative director at Nickelodeon Preschool Television of Nickelodeon Jr., has been raving about the Backyardigans since its inception, and she should know: She was the driving force in bringing “Dora the Explorer” and all its merchandising to the world.

Two years after their headline-making break-up, Ken is making a dramatic play to win Barbie back, leaving America wondering, “is a reunion in store in time for Valentine’s Day?” At a press conference before Toy Fair 2006, Ken revealed the results of his much-anticipated makeover, compliments of Hollywood’s premier stylist, Phillip Bloch and the Mattel design team. He stepped out with two new looks – the first, aimed at making a love reconnection with Barbie, included torn, rough jeans, a weathered, motocross leather jacket, vintage T-shirt and rugged boots. The second style, pictured here, reflects his beach boy roots, and is his “everyday” look: board shorts, white t-shirt and sun-kissed hair.

The pocket-sized Juice Box has a high-resolution full-color 3-inch LCD screen. One sample cartridge is included, with content from Cartoon Network and Vans Triple Crown. It also plays downloaded music from MP3 files and displays digital photos, with the help of an MP3 Starter Kit (sold separately). Juice Box also features a built-in speaker and a headphone jack. It's 4” x 5” x 1.5" and requires 3 “AA” alkaline batteries, not included.

Available starting at the end of 2005, Elina is part of a Mermaidia toy line, based on In the highly anticipated Spring 06 sequel To Fairytopia. In this adventure, the beautiful fairy Elina travels with her trusted friend Bibble to a magical place called Mermaidia. Elina’s adventure begins when she learns that the minions of Laverna have kidnapped their mer-friend, Prince Nalu. Elina and the mermaid Oceana set off to save Prince Nalu and prevent Laverna from getting the Repeller Berry. Along the way, fairy Elina will have to make the most difficult decision of her life: Will Elina give up her wings for a mermaid tail to help her friends in Mermaidia? Other available Mermaidia dolls include Shella, Marrisa and Nori.

The trendiest character in Bikini Bottom, Barbie loves making a splash with all her favorite friends from the SpongeBob SquarePants TV show. Now Barbie, SpongeBob and Patrick can have a spectacular time under the sea. Barbie comes dressed in stylin' surfer clothes looking cool as ever. This set comes with a Barbie doll, visor, SpongeBob outfit, cardboard surfboard and SpongeBob SquarePants figure. Doll measures approximately 11.5 inches tall.

"The Barbie Diaries" features Barbie in the real world with a new toon-shaded CGI animated look and a contemporary soundtrack. As the new school year begins, Barbie is hoping her sophomore year will bring some exciting changes. With a special diary and charm bracelet, Barbie finds the courage to truly be herself and learns valuable lessons about friendship, self-confidence and even romance.

Perfect for entertaining or being entertained, Violette Barbie doll joins the Barbie Fashion Model Collection dressed for a stylish ball. She wears a gown made of printed silk organza over a satin underdress and tulle petticoat with lilac taffeta trim. It's a springtime vision of the ultimate romantic, retro ball gown — finished with violets in her hair. Her beautiful gown is designed exclusively for the Silkstone Barbie doll and is not for use with other Barbie dolls. This is a U.S. dealer exclusive item, available in December 2005 for 2006.