This is the first “premium” doll in Mattel Inc.’s I Love Lucy doll collection. Fully articulated, Lucy comes dressed in a baggy clown suit and holds a cello. Launch date: October 2007.
— In 2002, TV Guide selected “I Love Lucy” as the second greatest show of all time.
— Lucille Ball won four Emmy awards for her role in “I Love Lucy” and the cast and crew of the show, as a whole, received 19 Emmy nominations during its six-year run.
— This item premiered at Toy Fair 2007 in New York.

This High School Musical edition of the traditional Uno game comes with an exclusive Duet card and a special rule. Soar above the competition and then yell “Uno!” to win. Launch date: September 2007.

This 1:55-scale die-cast car is part of the Disney Pixar Cars Supercharged line. Launch date: June 2007.

This deluxe version makes for a more sophisticated evening of UNO. It also makes for the perfect gift. Designed for two to ten players, and taking less than thirty minutes to play, one of America's most recognized family games comes in elegant tin packaging for style and sturdiness. It also comes with score pad and pencil so that there's a winner to be declared at the end of each fun game.
— "UNO by Mattel" was the best-selling card game in the store of Michelle, manager at Whippersnappers in St. Simon’s Island.
— Two of 29 retailers who spoke with TDmonthly in the summer of 2007 said that UNO was a customer-favorite card game in their stores.
—  "UNO is the number one card game in America and now fans of the classic game can experience an entirely new version with UNO Deluxe.  The new version features a wipe off scoring system, a removable draw and discard tray, and a premium box that folds out for easy scorekeeping," said Michele Sturdivant, Director of PR, Mattel Brands.

Skip-Bo provides card game players with some sharp-minded fun. From the makers of UNO, Skip-Bo is the ultimate sequencing game. Players create sequential stacks of cards. The first to use all their cards wins the game. It's designed to be played by two to six players and a game takes less then thirty minutes to complete. Yes, it takes skill, but it also takes a bit of luck, too.
— Skip-Bo was among the classic card games that sell well in the store of Phil Wrzesinki, owner of Toy House and Baby Too in Jackson, MI.

Girls control the action and help Barbie, Raquelle, Nikki, and Teresa perform amazing moves on the gymnastic high bar. The set includes gold medals, trophies and two dolls that can flip side-by-side or link to one another for complicated stunts. Launch date: June 2007.

Girls will feel like real-life princesses with this majestic royal throne filled with princess accessories and surprise, including a chair skirt that can be detached for princess dress-up. The chair houses secret hiding places, including a special, locked compartment under the seat. The throne even plays a royal tune every time a princess sits down in it. Launch date: June 2007.

Sharpay, Gabriella, Troy, Taylor, Chad and the rest of the Wildcats from the Disney Channel’s “High School Musical 2” are featured in this collection. Each doll is designed in the likeness of his or her onscreen character and is dressed in an outfit featured in the movie. Each of the dolls also includes an extra beach outfit for fun in the sun. Each doll is sold separately. Launch date: September 2007. 7/25/2007
— Over 17.2 million viewers tuned in to watch the premiere of “High School Musical 2.”
— In 2007, the movie the set the record for the most-watched cable telecast in U.S. history.
— The movie won the 2007 Teen Choice award for Choice TV: Movie.

The Dance ‘N Groove party includes Polly and her gal pals – Lea, Shani, Crissy and Kerstie. Kerstie’s Hula-licious 12-piece set includes a hula outfit, a backdrop, a purse, a lei, a guitar, a bird and more. The Dance ‘N Groove dolls were designed in response to the current trend of reality shows and dance competitions. Launch date: January 2007.

These candy-colored stylin’ mini Polly Wheels come with a mini-sized doll and are the first-ever die-cast vehicles designed just for girls. There are 50 different collectible cars available. Launch date: January 2007.

Now girls can give Polly or Lila the ultimate outdoor adventure as they take flight with the Stylin’ Flyers sets. Girls simply attach Polly or Lila to the pair of wings, load the wings into the launcher, plot the doll’s course and watch her fly. These sets were designed as fun and exciting outdoor toys for girls. Launch date: January 2007.

This 1:18-scale die-cast SUV model is highly detailed.

The ultimate crime fighter needs the ultimate crime-fighting vehicle. Enter the new ShadowTek Batmobile.  This tricked-out cruiser features electronic lights and sounds, twin projectile launchers, and two modes of play: “stealth” and “attack.”  The ShadowTek Batmobile fits with most 4-3/4” figures, which are sold separately.  The ShadowTek Batmobile requires three button cell batteries, which are included.
— "Some Batman cars" were best-selling in the action figure category according to Terri Bracken, owner of Earth Explorers Toys in Zionsville, Ind.
— Mattel is “accommodating to small stores beyond what is expected of such a large company. They give free shipping for very small orders and special discounts for small stores,” Harold Herskowitz of Toy Trade told TDmonthly.

This figure and vehicle assortment features three powerful new vehicles that give Batman and Robin the ultimate transforming crime-fighting vehicles on land, air or sea.  The Gotham U.A.V. Urban Assault Vehicle is a mega-armored tank with various weaponry to battle crime on the go.  Meanwhile, the Batblade protects the skies of Gotham City with quad-blasters, while Robin figure’s Blitz Copter can morph from helicopter to jet mode with a few simple maneuvers.  Each vehicle comes with weapons.
— "We have several new figures that we introduced this year for 'The Batman' animated series," said Michele Sturdivant, director of PR for Mattel Brands.

These 1:18 cars represent an emerging muscle car revolution — old-school muscle cars meet new-school performance technology. Car builders have been restoring classic muscle cars for years, but now builders are rebuilding these cars with the latest technology. These G-Machines are getting the hottest upgrades, such as brand new Corvette or Viper engines, racing suspensions, aftermarket brake kits, roll cages, custom hoods and offset wheels.
— "The only thing I carry is Hot Wheels," said Melissa McCollum, owner of Learning Express in Hoover, Ala., when asked about the die-cast category.
— Two of 34 retailers TDmonthly spoke with in spring 2007 named Hot Wheels among their best-selling die-cast toys.
— “The Hot Wheels 1:18-scale vehicles feature exclusive licenses from some of the world’s most famous car makers,” said Michele Sturdivant, director of PR for Mattel Brands. “Collectors can choose from a wide range of popular models such as the Corvette C6 Z06, Ferrari F430 Spyder, 2007 Escalade, Ferrari FXX and Ford Shelby Cobra GT500.”

Smart weapons, realistic lights and sounds and twin-firing power are some of the features in the new 8” ShadowTek Batman Electronic figure assortment. With three distinct themes — Electro-Armor Batman, Twin-Blasters Batman and Dual Defender Robin — this assortment captures the essence of ShadowTek with electronics. Each figure requires three button cell batteries, which are included.
— "I do have some of the Batman action figures," said Anna Barr, owner of Anna's Toy Depot in Austin, Texas, when asked about best-sellers in her store.
— Batman action figures were cited by specialty retailers, primarily those located in the Southwest.
— Two of 34 retailers TDmonthly spoke with in spring 2007 mentioned Batman, as well as Mattel, when asked about action figures in their stores.

This product makes kids feel like they’re right in the driving action by providing authentic motor sounds. It requires three AAA batteries and three button cell batteries, which are not included.

This doll-shaped music player can hold as many as 120 MP3 or 240 WMA-file songs and links up to the Barbie Girls website, a virtual world in which the player acts as a real character. The site gives girls the opportunity to tailor their characters' styles, shop for clothing, decorate their online room and adopt a pet. For safety purposes, the website features information filters and only allows a 2,000-word limited vocabulary.

This futuristic-looking vehicle is powered by a single rear wheel that is a complex treaded ball, referred to by its makers as a “sphere drive.” The body is engineered with a controllable joint that allows the Terrainiac to pivot or twist like a human torso. The results are radical turns at high speeds as its high-torque electric motor drives the vehicle over practically any sort of terrain. The hollow sphere drive helps provided buoyancy and locomotion when the vehicle takes to the water. “The Terrainiac is truly all-terrain, reaching speeds up to 10 miles per hour on asphalt, dirt, grass, sand and water,” Kerry Vance at GolinHarris told TDmonthly. Launch date: Summer 2007.

This digital journal includes a camera and docking station so girls can record their lives both verbally and visually. Included software allows them to create a custom digital journal that can also be printed out to make a physical journal.

Kids can learn to play guitar by plugging into a TV and following the color-coded images that guide them through a song. As they gain skills, they gain points, too. The guitar comes with a song cartridge that features six songs to learn chords with. Each cartridge also includes a jam-session mode so little ones can let loose.  Launch date: July 2007.

What does any kid want but to grow up ... fast? They may have to wait, but their dolls don't. This new tween doll reaches her teen years with a full 1" of growth, plus gets a curvaceous figure, with just a twist of a dial. Launch date: June 2007.

Barbie doesn't just have a cell phone; she can even answer it. When her cell phone rings, little girls raise it to Barbie's ear and she speaks into it. She can also sing when placed before her microphone. Chatting Diva Teresa is also available and a Chatting Diva Nikki is coming soon. Launch date: February 2007.

Forget Bert. Ernie has a new pal for laughs. Like T.M.X. Elmo, tickling sends him into paroxysms. When he falls down laughing, he kicks his legs and spins in a circle before getting up again, ready for more. The doll stands 11" tall.

Me want Tickle!  Now T.M.X. Elmo has a hungry hungry friend: T.M.X. Cookie Monster just needs two tickles to get him going. He falls down, laughs, rolls from side to side, and gets up.