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Products from INNOVATION FIRST LABS, INC.
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MSRP: $19.99
Age Range: 3 and up
Target Age Range: 3 to 5
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: 477-1945
Launch Date: January 2011
Gender: Boys And Girls
Category: Creative Activities
Robotics
General Toys



The Glow in the Dark HEXBUG Nano Starter Set is perfect for any first time HEXBUG Nano owner. Each Glow in the Dark HEXBUG Nano Starter Set is expandable. Kids can build onto their habitat sets using additional track pieces until they’ve constructed their own little micro robotic community.
ToyDirectory Product ID#: 31819      (added 3/4/2011)
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MSRP: $39.99
Age Range: 3 and up
Gender: Boys
Category: Electronics
Construction
Novelties



Everything you need to build your own Hexbug Nano Habitat that glows in the dark. Batteries included.

Product Videos:
ToyDirectory Product ID#: 31717      (added 2/18/2011)
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MSRP: $7.99
Age Range: 3 and up
Gender: Boys
Category: Electronics
Robotics
Novelties



The regular Hexbugs and the HEXBUG Nano Hive Habitat Set won the Specialty Toy of the Year Award at the 2012 American International Toy Fair. This glow in the dark version features the same motion sensors and scuttling capabilities that made the original version so popular. Glow in the dark habitats are also available. Batteries included.
— Jamie Merlavage of Tree House Toy Shop in Cumberland, Md., told TDmonthly in a Summer 2011 survey that they sell about a dozen HEXBUG Nanos each month.
— Mary Porter Green, owner of The Curiosity Zone  in Ashburn, Va., told TDmonthly in a Summer 2011 survey about best-selling toys that she sells a dozen HEXBUGS each month.
— In a March 2012 survey, 2 out of 12 retailers told TDmonthly that Hexbugs were their best selling product. Mike DiAndrea, manager of Hardware Toys in Paoli, Pa., said that they sell dozens of different styles of Hexbugs each month, and that the line has been a best seller for more than a year now.

Product Videos:
ToyDirectory Product ID#: 31716      (added 2/18/2011)
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MSRP: $29.99
Age Range: 3 to 12
Launch Date: January 2010
Gender: Boys And Girls
Category: Construction
Creative Activities
Travel



This excellent new product, Hexbug Nano Habitat Set, gives the Hexbug Nano owners a chance to put their industrious little micro-robotic critters to the test by creating a customizable playground for them. Since not all Hexbug Nanos are the same, the Habitat Set contains two extremely rare nano mutations, four easy connect curved pieces, three easy connect straight pieces, and three easy connect hexagon pieces, which offer users a multitude of potential configurations.
Awards: Dr. Toy 100 Best Children's Products - 2010
ToyDirectory Product ID#: 30754      (added 10/11/2010)
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MSRP: $17.99
Specialty: Yes (as of 2010)
Category: Robotics
General Toys
Educational



This starter set includes one rare mutation Hexbug Nano Creature, two connectable curved pieces, and one easy connect hexagon piece.
ToyDirectory Product ID#: 30584      (added 9/16/2010)
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MSRP: $49.99
Age Range: 3 and up
Specialty: Yes (as of 2010)
Gender: Boys And Girls
Category: Science & Nature
General Toys



These robotic creatures behave like real bugs. Kids can go online to register and track their Nano collections. Additional bugs, track, habitats, carrying cases and more are available separately.
— Five of 40 retailers told TDmonthly in June 2010 that the Hexbug is a top-selling product. In July 2010, 11 percent of 38 retailers named Hexbugs an overall top seller.
— In a June 2010 survey, two of 40 retailers told TDmonthly Hexbugs are a top-selling gift for boys ages 4 to 12.
ToyDirectory Product ID#: 28518      (added 5/14/2010)
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MSRP: $17.99
Age Range: 3 and up
Launch Date: January 2010
Gender: Boys And Girls
Category: Collectibles
Kits



Kids can store up to 20 HEXBUG Nano specimens in their tubes within this Nano Specimen Case. The specimen case has a removable insert, zipper closure, nylon cover with EVA backing, and elastic loops to hold HEXBUG Nano tubes. Launch date: 2010.
ToyDirectory Product ID#: 27898      (added 4/6/2010)
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MSRP: $9.99
Launch Date: September 2009
Gender: Boys And Girls
Category: Electronics
Collectibles
Novelties



This small, 12-legged microrobotic creature is battery powered and designed to behave just like a real bug. It moves very quickly and can even flip over by itself. Five colors are available in the Newton Gravity Series. Awards: Parent's Choice Award 2010. Launch date: Fall 2009.
— Chris Lowe, owner of Bean Head Toys in Sandy Springs, Ga., told TDmonthly in a Summer 2011 survey that she sells between 20-30 items from the HEXBUGS line each month.
— Christine Osborne, co-owner of Wonder Works in Charleston, S.C., has a Hexbug Nano Habitat set up in the store. They've sold ''thousands,'' she said; she couldn't even guess at an exact number.
― “Hexbugs are doing very well,” said Jenny Bramhall, owner of Dandelion Toys in Fort Collins, Colo., in summer 2010. Fifteen percent of 40 retailers polled in June 2010 said Hexbugs are their best-selling electronic item.
— Hexbugs were great sellers at Figpickels Toy Emporium in Coeur d’Alene, Idaho in Aug. 2010. “They fill the affordable techno/RC need - grab and go,” said owner Brett Sommer.
AWARDS: 2010 TDmonthly Top Seller

Product Videos:
ToyDirectory Product ID#: 26040      (added 11/9/2009)
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MSRP: $9.99
Age Range: 8 and up
Launch Date: February 2009
Gender: Boys And Girls
Category: Robotics
Novelties



Joining the company's family of micro-robotic creatures, this six-legged ant features thin, mobile antennas and travels very quickly. Launch date: February 15, 2009.
ToyDirectory Product ID#: 22244      (added 1/28/2009)
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MSRP: $14.99
Age Range: 8 and up
SKU or Item #: 1241
Launch Date: September 2008
Gender: Boys And Girls
Category: General Toys
Robotics
Gifts



Measuring just six centimeters long, each battery operated HEXBUG Crab is loaded with robotic intelligence. The six-legged creature feels its way around while sensing objects in its path and avoiding them. Users interact with the bug by tripping the sound sensor with a hand clap or loud noise, which sends it crawling off in a new direction. Launch date: September 29, 2008.
ToyDirectory Product ID#: 21812      (added 12/12/2008)
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Wholesale Price: (Log in to view)
MSRP: $19.99
Age Range: 8 and up
SKU or Item #: HEXBUG-WORM
Launch Date: October 2008
Category: Remote Controlled
Robotics
General Toys



The HEXBUG Inchworm is the first Micro Robotic Creature in the HEXBUG line to feature a full-function IR remote control. Users drive the Inchworm forward, back, left and right. A and B control bands allow users to control two Inchworms at once or multiple Inchworms on the same band. The product features a unique crawling and pirouette motion around its center pod foot. "This unique HEXBUG Micro Robotic impulse item is offered in a five-pack impulse counter display with five-color variety assortment," Joel Carter, VP of marketing for Innovation First, told TDmonthly. Launch date: October 15, 2008.
— The Inchworm has been a top seller at Pufferbellies in Staunton, Va., for at least a year, according to co-owner Susan Blanton in fall 2009.
— The Hexbug Inchworm is a popular item at the Toy Shop of Concord in Concord, Mass., Owner David Hesel told TDmonthly in late 2009.
ToyDirectory Product ID#: 20882      (added 10/2/2008)
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MSRP: $199.99
Age Range: 8 and up
SKU or Item #: VRC-KIT-1
Gender: Boys And Girls
Category: Educational



VEXplorer is the ideal robot kit for the novice builder and hobbyists. Complete with detailed step-by-step plans, this almost-ready-to-run kit comes with pre-assembled modules making it quick and easy to build. Best of all, your robot is compatible with Innovation First's VEX Motion and Structure parts allowing you to expand and grow your robot.
ToyDirectory Product ID#: 19818      (added 7/17/2008)
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MSRP: $99.99
Age Range: 5 and up
Launch Date: August 2008
Gender: Boys And Girls
Category: Robotics
General Toys
Educational



The VEX Mini is an open-ended robotics platform that includes all the parts and accessories inventors and hobbyists need to design and construct a radio-controlled and programmable robot. VEX Mini incorporates the same fun and challenges of the very successful VEX Robotics Design System, but at half the size and half the price. Launch date: August 2008.
ToyDirectory Product ID#: 17478      (added 2/12/2008)
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MSRP: $299.99
Age Range: 14 and up
Gender: Boys And Girls
Category: Robotics
General Toys
Educational



The VEX Robotics Design System is an open-ended robotics platform that includes all the parts and accessories young inventors and hobbyists need to design radio-controlled and programmable robots. VEX allows users to explore the possibilities of science, technology, engineering and math in an entirely new way, making VEX an ideal tool for teaching robotics the in the classroom. (Requires Programming Kit)
ToyDirectory Product ID#: 17477      (added 2/12/2008)
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MSRP: $9.99
Age Range: 8 and up
Gender: Boys And Girls
Category: Robotics
General Toys
Educational



The micro-robotic HEXBUG is a tiny, obedient insect that features bump-sensor feelers that help it avoid objects in its path. It responds to clapping or other loud noise by backing up or changing direction. The HEXBUG is small enough to fit in the hand and comes in five different body types and colors including pink, blue, green, yellow and orange. Awards: TDmonthly Innovations 2008.
— According to more than 60 reviews on Amazon.com and Radioshack.com, this fun, durable toy has been rated 4 out of 5 stars due to its entertaining and educational features. It is portable for any occasion and appropriate for any age. Consumers should be careful though, as they have been known to be flimsy and easily breakable, like real bugs! (09.12.08)
— "Everyone wants one, from adults to kids," Charles Bonner, owner of Heights Toy Center in Little Rock, Ark., told TDmonthly of this best seller in April 2009. "I sell 200 to 250 a month." Three of 44 retailers tagged Hexbugs as an overall best seller in late fall 2009.

— During a September 2010 survey, two of 44 retailers listed Hexbugs as their top-seller for tweens.


ToyDirectory Product ID#: 17476      (added 2/12/2008)
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