ChewByNumbers kits allow kids to create vibrant artwork by chewing tasty wads of gum and spreading the chewed gum onto the ChewByNumbers art board. Each kit teaches project planning skills and helps develop fine motor skills, concentration and creativity. Meanwhile, kids enjoy every step of the artistic process. “ChewByNumbers kits are incredibly unique and elicit an emotional reaction once kids learn that chewing the gum is only half of the fun. The kits are conversational products that customers talk about with their friends,” Jamie Marraccini of BlueNet Solutions told TDmonthly. Launch date: October 2006.