LEGO Games has developed the first collection of buildable games with changeable rules and a unique buildable LEGO Dice. In this game, the Mummy King Ramses is planning on conquering all of Egypt with his army of mummies. Players must unlock the crystal coded layers to climb to the top of the pyramid and defeat the Mummy King in this family game of memory, skill and cunning. An entertaining game for 2 to 4 who can play as a team or opponents. Includes: 1 buildable LEGO Dice, 13 LEGO microfigures, 1 rule booklet, 1 building instruction. Launch date: 2010.

LEGO's construction play sets and figures feature classic and new characters from Disney-Pixar's Toy Story 3. In this play set, builders help Lots-O’-Huggin’ Bear drive around the day care center in his toy dump truck.

LEGO's construction play sets and figures feature classic and new characters from Disney-Pixar's Toy Story 3. The Toy Story 3 Western Train serves up many adventures as builders help Woody, Buzz and Jessie fight their way into the train and get everyone off safely.

The mythical Minotaur protects a secret temple hidden deep inside a labyrinth and players must be the first to lead their three heroes to the temple, avoiding the Minotaur and cleverly placing walls to block their opponents. By changing the LEGO dice, players can jump hedges, and by re-building the maze, every game is a new adventure. For 2 to 4 players, the game includes 1 buildable LEGO® Dice, 12 LEGO microfigures, 1 building instruction booklet, and 1 rule booklet. Awards: Parent's Choice Award 2010
— As of 8.03.2010, this product had 4.5 out of 5 stars from 14 reviews on Amazon.com and was No. 19 in the top 100 best-selling toys and games. PROS: Children enjoy playing, and it holds their interest. CONS: Small parts can be a choking hazard, and are difficult to manipulate on the board.
Awards: Dr. Toy 100 Best Children's Products - 2010

The intelligent 612-piece NXT Lego brick features 32-bit microprocessor, a large matrix display, 4 input and 3 output ports, and Bluetooth and USB communication link; batteries not included. This set includes interactive servo motors and four sensors (Ultrasonic Sensor, 2 Touch Sensors and the all-new Color Sensor). The Color Sensor has triple functionality; it distinguishes colors and light settings, and functions as a lamp. This product comes with easy-to-use software (PC and Mac) with icon-based drag-and-drop programming and 16 fun building and programming challenges, along with building instructions for 4 new amazing robots. Awards: 2010 TOTY Award
— As of 7.27.2010, this product had 4.5 out of 5 stars from 46 reviews on Amazon.com, and was listed No. 44 in the top 100 best-selling toys and games. PROS: Teaches simple programming with well-designed, easy-to-use software. Encourages creative play. CONS: Not innovative enough; doesn't allow for open-ended play; one customer received two defective sets before receiving one that worked.
— In late Spring 2011, 25% of retailers surveyed said LEGO was their best-selling brand of construction toys.

As part of LEGO’s entry into the board game category, Monster 4 combines the strategy and play of a game with the building and rebuilding of LEGO. In this game, players take control of and attempt to line up monsters, including werewolves and skeletons. Once children have mastered the basic game, they can use the included LEGO elements or bricks from their own collection to change the dice, board, and rules for endless gameplay possibilities. Launch date: March 2010

Darth Vader pilots this vehicle that first appeared in Episode IV: A New Hope. The original LEGO model debuted a decade ago, and this mold incorporates a new style, coloration and firing action. Includes Darth Vader and 250 other pieces.
— Two of 44 specialty retailers named LEGO when asked about overall best sellers leading up to Christmas 2009.
— Star Wars Legos are top sellers at the Toy Shop of Concord in Concord, Mass., Owner David Hesel told TDmonthly in late 2009.

This City set includes a 7" x 3" bus and bus stop, five minifigures, a two-story pizzeria and a bike/skate shop.

Modeled after the rebel-controlled, icy planet Hoth from the Star Wars movie series, the Echo Base set from Lego features a rebel fortification with two gunner figurines, a missile-firing defense turret, two Imperial snow troopers, and a Hans Solo character figurine complete with Tauntaun. Children can reenact their favorite scene from the movies or invent new adventures by combining this with other Lego Star Wars sets.
― “Lego star wars is still very popular,” said Scott Loveless, owner of Toys That Teach in Bothell, Wash., when asked about his best-selling items for tween boys in fall 2009.
― Nine out of 39 retailers that participated in an October 2009 survey said Legos are their top-selling item for boys in the tween age category.

An 890-piece construction set based on the climactic battle between the Rebel Alliance and the evil Empire, the Battle of Endor set is designed to bring the action directly into a child's hands and imagination. Kids can build detailed models of an opening bunker with sliding blast doors, an AT-ST scout walker, a firing catapult, an Ewok glider and two speeder bikes. The set comes with 12 figures, including many favorite characters, such as Han Solo, Princess Leia, Chewbacca and R2-D2.
— “Lego is outselling everything, as always. It's a classic item,” said Charles Bonner, owner of Heights Toy Center in Little Rock, Ark., in response to a June 2009 survey of best-selling gifts for boys.
— “Lego, they love Lego. We just had three little boys ‘pow wow’ in the Lego section,” Denise Van Patten, owner of Katherine's Cottage in Chico, Calif., told TDmonthly in summer 2009.
— As of 09/06/2011 the anniversary edition of this item was number two on ToysRus.com's top-selling toys list, and had 4.1 out of 5 stars from 21 reviews. Pros: Easy to assemble, fun. Cons: Difficult setup, falls apart too easily.

Modeled after the agile one-pilot fighting crafts in the original Star Wars movie, this kit builds into a detailed TIE fighter. The nose of the ship opens to access the cockpit, which houses the included Darth Vader figurine.  Flick-firing missiles, Darth Vader's red light saber, and other movie details add to the building activity in this set.
— Three of 49 retailers named Star Wars Lego sets as their best-selling licensed toy in April 2009.

Standing 3.5” tall and complete with flick-firing missiles, the Clone Walker packs a powerful punch as children use imagination and building skills to relive or reinvent their favorite parts of the Star Wars saga. Once complete, the posable model stands on two legs and carries two of the four included characters.
— “Legos are still king,” said Patti Tepper-Rasmussen when asked in spring 2009 about best-selling construction toys in her Oklahoma City, Okla., store, Learning Tree Toys, Books and Games.
— “Everyone wants Legos,” Ron Kutchik, owner of Grand Slam Toys in Kodiak, Alaska, told TDmonthly in April 2009 during a survey concerning best-selling construction items.
— More than 40 percent of 49 retailers pointed out Lego as a best-selling construction brand in their stores in spring 2009.

Kids can build an army of Clone Troopers with this set, which includes four figurines plus a blaster turret and speeder bike.
— Dean Smith, Owner of JaZams in Princeton, N.J., told TDmonthly in late Spring 2011 that he sells "at least" 20 of these LEGO sets each month.
— As of 05/13/2011 this product had 4.5 out of 5 stars from 20 reviews on Amazon.com. Pros: Detailed; the speeder vehicle included is fun and seats two clones; good for travel because of their smaller scale. Cons: One reviewer complained there weren't enough figures included in the set.
— "Every time there's a new Star Wars LEGO, it blows right out the door," Joe Berardoni, owner of Pun's Toy Shop in Bryn Mawr, Pa., told TDmonthly in September 2008. He and one other retailer, out of 63 polled, mentioned LEGO when discussing best-selling products.
— “Star Wars Lego has been insane at our store,” said Michelle Smith of Piccolo Mondo Toys in Portland, Ore., at the end of 2008.

This 89-piece set measures 3.5” tall and includes a functional mast and forks that lift a cargo pallet. Please check with LEGO directly to see if this particular item is available for the specialty market.
— “Lego's been a big huge boost,” Ron Banducci of Games Unlimited told TDmonthly in early fall 2008 when discussing hot-selling tween items.
— “The kids like the challenge of building all the pieces,” said Linda Kapnick, owner of Ambassador Toys in San Francisco.
— Twelve percent of 51 retailers said Lego is a best-selling item for tweens.

Indiana Jones has the treasure map but will first have to make it through the gate if he wants a chance at finding the Holy Grail. The set includes the following: Indiana Jones with accessories (hat, whip and bag), Professor Henry Jones, a guard, a motorbike with a detachable sidecar, and a gate that moves up and down. Please check with company, as not all LEGO sets are available in the specialty market.
— Nine of 66 specialty retailers named LEGO as a best-selling gift for boys in a July 2008 TDmonthly survey.
— "Any new LEGO that comes in is out the door,” said Tina Benoit, operations manager for Kidstown in South Burlington, Vt., which sells about 50 units of LEGO per month.
— LEGOs are a top-10 best seller for Randy Austin of The Gifted Child in Lenox, Mass., she told TDmonthly in summer 2008.

When assembled, the All-Terrain Armored Transport (AT-AT) measures over 12” x 14” and is capable of walking forward and backward and moving its head up and down, using the power functions system. The 1,137-piece set includes an opening cockpit, rotating laser cannons, an AT-AT pilot, General Veers, a snow trooper and a rope- and light saber-equipped Luke Skywalker.
— In a late Spring 2011 survey, four out of 12 retailers surveyed said that LEGO Star Wars sets were their best-selling licensed products. six out of 12 mentioned Star Wars in general as being their best-selling licensed property.
— As of 05/12/2011 this product had 3.6 out of 5 stars from 5 reviews on Amazon.com. Cons: Fragile once assembled; does not come with numbered bags, unlike most LEGO sets.
—  “Star Wars is big right now. We sell one or two units of … LEGO every day,” Gary Timmerding, manager of Johnny’s Toys in Covington, Ky., told TDmonthly in April 2008.
— In spring 2008, 16 of 50 retailers singled out LEGO as their best-selling construction toy; four specified Star Wars.

The set’s 52 pieces assemble to create battle-ready Lewa, armed with a fully functional Midak Skyblaster, a razor-sharp sword, wing blades, a Mask of Levitation and a high-tech jet pack. The figure stands 7-1/2” tall.

The 272-piece set can be used to construct a helicopter with cargo-lift capability, a speedboat with power-anchor capability or a power-propelled plane. The cargo copter measures 12” long and over 4” high.
— “Legos are always a huge item,” Rich Gibson, owner and manager of Learning Express of Newton in Newton Centre, Mass., told TDmonthly in early 2008.

The police station play set is composed of three police vehicles, five policemen, two prisoners, a police dog, interrogation rooms, prison cells, a prison transport truck, car and motorcycle and plenty of accessories. The 953-piece set also includes gates that open, roof spotlights, a command base tower, sliding garage doors, trick walls and more.

When assembled, the 268-piece set creates a desert buggy racer and a ramp that leads to a ring of fire. A power slammer sends the car up the ramp while a wind-up motor at the base of the ramp makes the ring spin.

The 216-piece set includes fences, windows, doors and flowers and enough Legos to create anything from homes to ponies. The girl-oriented playset features a classic theme focus that enhances role play and creative thinking.

This Lego building set portrays a Mars' mission vehicle that can be used to help mining specialists searching for energy crystals. Players have access to a connecting air pump that can be used to transport sleds and battle aliens. The aliens come in their own glow-in-the-dark attack ship.
— “LEGO and more LEGO,” Phil Wrzensinski, owner and manager of Toy House and Baby Too in Jackson, Miss., told TDmonthly in April 2008, when asked to name the best-selling construction toy in his store. “The Mars Mission is hot.”
— “I’ve been in business for 22 years, and a lot of stuff come[s] and go[es], but some things just stay around,” Barbara Fineblum, owner of Barston’s Child’s Play in Baltimore, Md., told TDmonthly in April 2008, when asked to name the best-selling construction toy in her store. LEGO was one of three manufacturers she mentioned.
— In April 2008, more than 31 percent of 50 retailers surveyed named LEGO products as the best-selling construction toys in their stores.

Kids assemble the LEGO pieces to create a glow in the dark dinosaur that walks, moves his head and roars with the help of the new LEGO power system.  These versatile pieces can be torn down and built back up, bringing to life many creations, including a walking spider and a crawling crocodile.  Constructive play is a wonderful way for children to exercise their imagination, creativity, identification, and image mapping skills.  The set includes a battery box, two motors, a remote control and an additional sensor.  Launch date: August 2007.
— LEGO sells well “across the line” at Toys in the Attic in Manchester, Vt., Owner Lynn Robillard told TDmonthly in summer 2007 about the best-selling collection.

With this new Mars Mission-theme playset, children can construct an alien ship, complete with detachable spacecraft, and blast aliens and darts into the atmosphere with a few quick pumps of the new air pump system. The set includes two glow-in-the-dark aliens, a mining specialist mini-figure, a sled and an air pump system. Construction possibilities abound with the set’s 434 LEGO pieces. Launch date: August 2007.

The Trade Federation is on the march. The Separatist forces battle against the Republic with a droid transport carrier and “hovering” STAP vehicle, complete with a full squad of armed and combat-ready battle droids. The set includes two Battle Droid and three super Battle Droid minifigures. Kids can build their own armies and stage battles against the Clone Troopers Battle Pack. "To commemorate the 30th Anniversary for the Star Wars franchise in 2007, there are nine new LEGO sets representing all six movies," Karen Lynch, account executive at Flashpoint PR LLC, told TDmonthly. " Included in this assortment is the LEGO Droids Battle Pack which contains an army of minifigures to allow fans to create their own armies."
— When asked to name a best-selling construction toy in his store, Sean O’Brien, manager of Blinn’s in Fairfield, Conn., said, “I would have to say LEGOs. They’re having a hard time supplying us — couldn’t keep up with demand. There [might] be a big shortage of LEGO this year, especially the Star Wars product line.”
— Thirteen of 39 retailers agreed with O’Brien in spring 2007 that LEGO is big in the construction toy category.
— Specialty retailers reported to TDmonthly an average sales figure of about 80 units per month for LEGO sets.