BamZ are fun interactive insoles for kids’ shoes. These intelligent insoles have a programmable LED display, which is positioned on the rear of the shoe. As the kid walks, the insoles' powertread sensor activates their personally programmed message. With 40 characters and symbols to choose from, kids can now “Let the walk do the talk.” The product is available in both single and double packs. “Totally original and a new product line, BamZ allows kids to express themselves in a fun and unique way,” Design Director Andrew Brodie of BamZ told TDmonthly. Launch date: June 2007.