This kit includes 12 colors of floss, a plastic embroidery hoop, scissors, needles, ribbon, sequins, buttons, glass beads, flowers, three felt butterflies, five colors of felt, felt shapes, practice cloth, and transfer paper. It also comes with project ideas and convenient felt carrying bag that can be embroidered, too. It won the 2007 Oppenheim Toy Portfolio Platinum Award, the Parents’ Choice Approved Award, and made Dr. Toy’s list of Best Classic Toys.

This center comes with two benches, a paper roll holder and an 18” x 75’ roll of white drawing paper, a paper cutter, a canvas storage bag, and two recessed cup holes for the two cups that keep markers, crayons and brushes tidy. The tabletop is also a chalkboard. The table measures 49” W x 29.5” D x 18” H, and the benches measure 23.5” W x 10” D x 11” H. It assembles easily with the included tool. The product received the Oppenheim Toy Portfolio Platinum Award for 2007.

Who needs needles, stitching or stuffing? Kids can make a giant 36” by 48” quilt in just a few hours by knotting fringed squares together into a colorful pattern. The kit includes 48 9” squares of fleece in six bold colors.
— “We’re out of Alex’s Knot-a-Quilt — we just can’t keep them in stock,” Kits & Kaboodle Owner Teneen Dobbs in Carmel, Ind., told TDmonthly.
— “Alex’s Knot-a-Quilt and others…we sell it everyday,” Sharon, manager of Creative Kids in Columbia, S.C., concurred.
— Ten percent of retailers singled out this kit as their best-selling arts-and-crafts item.

Kids can decorate this doggie diner with paints and give their pooch the coolest looking place to eat. The elevated feeding station is great for dogs’ digestion. It measures 16” W x 9.5” D x 4.5” H and includes two metal feeding bowls, 12 outdoor paints, four foam stampers, two brushes and a mixing tray.

Become a pottery pro with a real pottery wheel and a variety of included tools to position and sculpt your clay. The pottery wheel includes six distinctive carving attachments with an adjustable tool arm, carving blades, outline shaping tools, shaping tube and excavator, 2 lbs. grey and terra cotta clay, six colors of paint, sponge, paint palette, two brushes, clay cutting cord, 80 mosaic tiles, eight glass jewels, glue, AC -adapter, and instructions.

Made of Tyvek, this doll provides both patterns for kids to color and plenty of blank space to draw and decorate. When kids become bored of their designs, the Color & Cuddle Washable Doll can be thrown in the wash and will come out clean for more drawing fun. To make drawing easy, the Color & Cuddle Washable Doll from Alex Toys includes 4 colorful, washable markers and washing instructions. “Alex is moving well,” Christina Callan of Interactive Toys, Crafts & More in Cle Elum, Wash., told TDmonthly, referring to the Color & Cuddle Washable Doll. “You decorate them and then you wash them." She said that even 13 year olds had bought them.

When asked about a great gift idea for customers of the Children’s Gift Shop of Northfield, Ill., owner Markie Carlson easily named the Alex Sticker Factory. This fun and useful toy lets kids make stickers and labels with the stencils provided or on their own. It comes with an 8.5” x 11” sheet of stickers, a 10’ roll of sticker paper, a 10’ roll of sticker film, a stencil, burnishing tool, pencil and easy-to-follow instructions.

You simply add a few drops of water to the paints and the kids can paint-by-numbers four pictures related to the popular Farm Friends theme. It's easy to use, as are all paint-by-numbers made by Alex.
— "We sell quite a few Alex Paint by Number [kits]. These are popular for younger kids," was the response to this kit observed by Holly Reay, owner of Kid’s Corner in Carmel, Ind.
— "Paint by Number from Alex is very popular," remarked Samuel Cox, owner of My Favorite Toys in Carbondale, Ill.
— The kit includes 2 color-coordinated picture frames in which to display finished “masterpieces.”

This hardwood 48-inch easel is height adjustable for growing kids and also collapses for storage. One side is for chalks, and the other side is for paints. It comes with 4 paint or water cups, 6-3/4oz. paint jars, 6 brushes and 2 easel clips.
— When Grafton Stine, owner of Toys on the Square in Hummelstown, Pa., was asked about his best-selling painting toy, he quickly replied, "That would have to be the Easel by Alex."
— "We also have a lot of Alex things. They’re good sellers, especially at Christmas," was the assessment of the brand given by Linda Laramy, owner of Crackerjacks Inc. in Easton, Md.
— "We have paint sets by Alex. We sell a lot of things by Alex," was the brand endorsement provided by Helen Noland, owner of Father Goose in Macon, Ga.

This dollhouse/playmat can be taken anywhere. It comes with a family of five. Open it up and play house. The mat measures a giant 36” by 36” and zips up neatly. It makes a great take-me-along gift.

Kids can scribble in all the right places with Scribble to Go from Alex. This carry-all pad and marker set is great for quick doodles and scribbles to keep little ones busy while mom and dad are preoccupied. This Scribble to Go set sits perfectly in a lap so kids can bring it along in the car, the train, the plane ... anywhere! Scribble to Go from Alex comes with 15 markers in a rainbow of brilliant colors and a scribble pad with 30 sheets of white paper that measure 6" by 9". It’s great for little artists on the go.

Kids will have loads of fun with this 3-D tropical island that floats in the tub. Build a mermaid’s paradise. Stick pieces to the tub wall, too. Featuring 34 colorful pieces. It includes a reusable drip-dry bag for easy storage.

Kids will enjoy this action-packed adventure in the kingdom of ALEX. This interactive toy will have them chasing dragons, protecting the castle and casting spells with the wizards. Stick pieces to tub wall or build a 3-D ship that floats. The 33-piece medieval magical world floats, too.

Dress your pets in style in the bath. Get two foam friends, a poodle and a kitty, and 32 outfits and accessories. It stores easily in a hanging drip-dry PVC bag.

Now kids can write on tub walls during bath time. Squeeze each bottle to make drawings and play games right in the tub. When you’re done, just wipe off. Comes with a set of four writers (red, blue, yellow and gold). Push-pull cap never gets lost. It’s safe, clean and fun.

The ALEX Car Wash is a unique interactive play set for the bathtub that provides enormous play value for ages 2 and up. The set includes the car wash floating platform, three colorful cars, a squeegee and play squirter. Place a car on the rubber conveyor belt, turn the hand crank and watch it move along. Turn the next hand crank to spin the foam brushes. Fill the squeegee with liquid soap to lather up the car, then use the spray squirter to rinse it off. ALEX’s Car Wash is highly engaging and brings pretend play into the tub!
— Two of 64 specialty retailers named this item as a best-selling bath toy in spring 2009.

Girls can make five glamorous bangles to wear anywhere. Alex has created a cool new way to make beaded jewelry: just roll the adhesive bangles in the beads and voila!
— Sticky Beads Bangles is a popular kit at Kaboom! in Leesburg, Va., said owner Bettie Lee Moore.
— Alex craft and jewelry kits are great sellers for Terry Myers, owner of Kaleidoscope Toys in Round Rock, Texas.
— “Girls like to do crafts,” agreed Tricia Cooper, buyer for Le Jouet in Metairie, La., who sells lots of Alex to her tween girl customers.

Kids can wear a different band every day of the week with these adjustable and durable ribbon bands. The quartz watch is water resistant. Kids can coordinate their watch bands with their outfits each and every day.
— “The ribbon watch from Alex did very well,” Susan Sellers, buyer for Tree Top Kids in Washington, D.C., told TDmonthly. “You change out the ribbon” to get a whole new fashion statement.
— Rich Gordon, owner of Learning Express of Exton, Pa., said that he always looks forward to new craft kits from Alex.
— Make-your-own clothing items from Alex, including crochet and knitting, were top sellers for a majority of specialty toy retailers surveyed.

New Tub Tunes Water Trumpet is tuned with water and comes with easy-to-follow, color-coded song sheets for creative expression through musical improvisation.

Kids can knit with their fingers by spinning the yarn round and round the ring. In just a short time, they’ll have a scarf, a hat or even a backpack. The ring adjusts, based on which project is being made. The kit comes with thick colored yarn, the ring, easy instructions and a carry-me case.
— “We love this knitting machine,” said Katie Henry, long-time sales associate at Toy Magic in Bethlehem, Pa. “Girls are making knitting clubs.”
— “Any of the Alex craft projects” are great for girls, said Linda Doucette, manager of the Learning Express in Hampton, N.H.
— Alex has a whole category devoted just to this hot new/old craft, with more than 10 items. Seven have won awards.

This beginner’s kit for knitting comes with simple instructions to knit a scarf and hat. The chunky needles and fat yarn make it easy for little hands. Each kit comes with a set of wooden needles and lots of yarn.
— “Knit your own scarf has been very popular,” said Kevin Hart, owner of Toy Shop in Atlanta. “Alex’s Chunky Funky scarf sold very well,” agreed Michelle Deutschmann of Kaleidoscope Toys in Falmouth, Mass.
— “A lot of the knitting and crocheting is big, from Alex,” Trish Garlock, owner of Treasured Child in La Grange, Ky., told TDmonthly.
—  Genevieve Collonge of the Wooden Horse told TDmonthly, “Alex Chunky Funky Scarf is a really good kit.”

Kids can learn to crochet these colorful squares just like Grandma. They then put them together to make a scarf, a hat and other cool accessories. The easy-to-follow instructions make it fun and fast. And the suitcase allows kids to take their work with them wherever they go. It also comes with 300 yards of yarn in six bright colors, a crochet hook, plastic needle and easy instructions.

The classic schoolyard game is reborn as an indoor/outdoor foam pad that also serves as an educational tool for toddlers. The board fits together like a puzzle and is designed with a numbered, colored pattern that helps kids learn as they play. It also includes beanbags for throwing.
— "It's a great seller and has been for a couple of years," noted Holly Reay, owner of Kid's Corner in Carmel, Ind.
— "Hopscotch by Alex is one of the foam products we do that is popular," said Samuel Cox, owner of My Favorite Toys in Carbondale, Ill.
— You really can't go wrong with this toy. Indoor or outdoors, it's a safe, fun and educational toy that allows kids to enjoy a traditional game without the mess of chalk.

The Under Cover Spy Scope has specially designed lenses that allow kids to see around almost anything. The top of the scope extends to a full 14” so kids can hide behind a chair, door or other object and see what’s happening on the other side. This is an essential piece of spy equipment for any secret agent who wants to go undercover.
— Joseph Young, salesperson at Worldwide Toys, said, “A lot of little brothers need something for them, and this is the spy toy they like. It’s easy to use and very sturdy. And it’s fun.”
— Petaluma, Calif. ToyLand manager Terry Wiseman sells a lot of these because, “They’re so simple and fun. No kid can resist them. I have one at the front counter, and nobody can refuse to peek.”
— Janet R. Lee, owner of Wudgets toy shop in Noble, Okla., thinks the Under Cover Spy Scope is “too much fun to put down. I like it as much as the children do.”