Part of the Design Your Own sports craft kit line, the Design Your Own Real Basketball Kit combines art and athletics in a unique and unprecedented way.  The kit features a real, youth-sized basketball; an air pump and needle; six specially designed, permanent, double-tipped, colored markers; and an instruction sheet.  Kids inflate the basketball, then customize it with their own special design.  Kids can take their real, personalized basketball out on the court for practice and play.  The DYO Real Basketball Kit is the only craft kit that meets the needs of both artists and athletes, fostering creativity and commitment.  It truly is a one-of-a-kind product. Nicole Shum of Design Your Own stressed the multi-market value and distinctive appeal of the DYO Real Basketball Kit. She told TDmonthly, “Our kits cross multiple product categories: arts and crafts, creative activities, sporting goods, and outdoor play.  Ours are the only arts and crafts kits that feature real sports equipment.” Launch date: August 2006.