Whenever there is an awkward pause, individuals can push the button on the key chain-sized theCRICKETtoy™ to hear "Chirp. Chirp." (crickets chirping). "There really is no other item out there like this designed for those awkward moments. It's a great conversation piece and it gets people asking, "Hey, where did you get that?" That's GREAT marketing and branding with multiple impressions throughout the week!" Jeff Anderson, owner of Kardandak Enterprises LLC, told TDmonthly. Launch date: November 5, 2008.