The cuddly Cozy Cookie is made of plush polar fleece and filled with gingerbread-scented rice. Pop it in the microwave for up to 30 seconds and it’ll come out warm and ready to soothe. Kids who need a hug late at night, adults with aches and pains, and even Grandma will benefit from the aromatherapy and cozy heat this fellow radiates. It comes with a storybook. "The gingerbread house box, together with the added value of the storybook together with the adorable Cozy Cookie makes for a potent retail combination," Sales Manager Isaac Wolman of Warm and Cozy Co. told TDmonthly. Launch date: August 5, 2008.