The high-quality, moldable putty allows children to create and recreate endlessly. “Used in conjunction with pre-writing and brainstorming activities, Brain Food channels kids’ fidget energy so they can focus mentally,” Shannon Wallingford of Fat Brain Toy Co., told TDmonthly. “Made in the USA, Brain Food is 100 percent pliable, never dries out, has no odor, has a brilliant color and is available in impressive, color-changing varieties.” Launch date: May 5, 2008.