According to Susan Tice, product manager and public relations director for International Playthings, “What is very special about this drum is that it plays music as it is rolled on the floor. Pre-walkers can be rewarded for pushing the toy by hearing the music and seeing the lights flash.”
— "International Plaything's little drum — the Flash Beat Drum" is one of the top musical toys at Perfect Toy in Avon, Conn., Owner Peter Scott told TDmonthly in summer 2007.
— Two of 45 retailers said drums from International Playthings are tops in their music sections.
— Both said they sell about a dozen of these drums in any given month.