The Trade Federation is on the march. The Separatist forces battle against the Republic with a droid transport carrier and “hovering” STAP vehicle, complete with a full squad of armed and combat-ready battle droids. The set includes two Battle Droid and three super Battle Droid minifigures. Kids can build their own armies and stage battles against the Clone Troopers Battle Pack. "To commemorate the 30th Anniversary for the Star Wars franchise in 2007, there are nine new LEGO sets representing all six movies," Karen Lynch, account executive at Flashpoint PR LLC, told
TDmonthly. " Included in this assortment is the LEGO Droids Battle Pack which contains an army of minifigures to allow fans to create their own armies."
— When asked to name a best-selling construction toy in his store, Sean O’Brien, manager of
Blinn’s in Fairfield, Conn., said, “I would have to say LEGOs. They’re having a hard time supplying us — couldn’t keep up with demand. There [might] be a big shortage of LEGO this year, especially the Star Wars product line.”
— Thirteen of 39 retailers agreed with O’Brien in spring 2007 that LEGO is big in the construction toy category.
— Specialty retailers reported to
TDmonthly an average sales figure of about 80 units per month for LEGO sets.
