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January 2011 | Vol. X - No. 1

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Price High, Sell More

By: Alison Marek
Dec 28, 2010

The trick to pricing isn't to find the lowest price, but to find the price the excites the customer. From perceived bargains (that are higher than normal prices) to perceived quality (which customers are willing to pay for), it's all a matter of psychology and numbers. Experts and seasoned retailers share their tips on getting the most from price tags in the February issue of TDmonthly Magazine.

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Alison MarekWriter's Bio: ALISON MAREK is an award-winning writer, director and cartoonist whose work has been published by Fairchild Publications and DC Comics (Piranha Press), broadcast on Showtime and other cable networks, and viewed worldwide in film festivals. See her short films and print work on www.alisonmarek.com. Watch her nefarious villains in the web series www.MuggsMovers.com. Get inspired by her cartoons "Daily ARFFirmations to Unleash Your Inner Fido" at www.ARFFirmations.com. Phew! And then ...  Read more articles by this author


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•Keep Cash Flowing Freely
•How We Reel 'Em In (and Keep 'Em)
•Notable and New Toys by Category — All
•Talk to the Toy
•Top-10 Most Wanted Books
•Top Halloween Gifts
•Stop Managing Time, and Start Managing Yourself
•In This Issue
•Toy Market 4Q and 2011
•Watch Toy Videos of the Day (1/24/2011 - 1/28/2011)
•Toy Fair at Your Door
•Watch Toy Videos of the Day (1/10/2011 - 1/14/2011)
•Price High, Sell More
•Watch Toy Videos of the Day (1/3/2011 - 1/7/2011)
•Make Inventory Work for You
•Notable and New Toys by Category — Specialty Only
•January Staff Picks
•What We Want From Toy Fair
•Innovations of 2010
•How to Buy at a Trade Show
•You Coulda Been First — Toy Fair Debuts That Keep on Selling
•Toys in the News: 1-28-11
•Making Toys Safe
•Get Ready for Xmas!
•Watch Toy Videos of the Day (1/17/2011 - 1/21/2011)
•How to Hook Your Customers
•Set Your Store Apart

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