A survey of 21 retailers across the nation revealed that these days, kids are doing more reading at a younger age. And not only are they reading, but they’re also selecting titles designed for older children, growing up all the more quickly.
Classics such as “Old MacDonald” are on bookshelves alongside the newest “Lemony Snicket” and “Harry Potter” titles. Find out what else they’re reading, and why this is good for the toy market, in the January 2007 issue of TDmonthly Magazine.
Writer's Bio: Mark Zaslove is an entertainment industry veteran in developing content (writing, directing and producing television and feature films) for the major studios, including Disney, Universal and Warner Bros. A two-time Emmy Award winner for writing and recipient of the Humanitas Prize (for writing uplifting human values in television and movies), Mark is also Head of Content Development for Nice Entertainment. Read more articles by this author
A survey of 21 retailers across the nation revealed that these days, kids are doing more reading at a younger age. And not only are they reading, but they’re also selecting titles designed for older children, growing up all the more quickly.
