Marty's Game Corporation manufacturers Happy Retirement — The object of the game is to achieve a Happy Retirement by obtaining a balanced lifestyle (an outcome that most people do not achieve in real life). Players acquire lifestyles and an income that are generally beyond a typical person’s means. Players have to make sets consisting of three different types of lifestyles: expensive (e.g., Traveling the world), not so expensive ( e.g., mountain-bike trips), and one that is free (i.e., good friends). Not included in the rules is the fact that the most valuable lifestyles to own are the ones that are free. Players find this out during game play. The most valuable attribute on the board is "Positive Attitude." Although the game was designed for Baby Boomers, children love to play it, too, because you can't get "bumped out" of the game. They also like having fistfuls of money. Parents consider the game to be educational and fun, as kids learn about values, negotiation, and the cost of living. Game play runs 90 minutes.