"Jack, the Cuddly Dog - Colors and Shapes" is a fun, soothing and educational video about a puppy who lives in New York City's Central Park. It's also designed to be pleasant for the adults watching the DVD. According to co-creator and co-producer Max Reynal, the fact that Jack is not computer generated “makes him very special, very unique.” The accompanying music, he added, is recorded from live instruments as opposed to synthesizers, creating an organic video. “People who are looking for new things and are interested in trying new things will love our product. We've just gotten great reviews.” Launch date: September 2005.