“Floating” outside the web browser, 3-D animated desktop toys can come as vehicles, figures or devices, and unlike other "flat" 2-D desktop characters, they can be interacted with, customized and accessorized. They also provide short bursts of entertainment while enabling businesses to wrap a core brand message into a fun and interactive format — all on a targeted user’s desktop. iRod is 3-D animated, customizable and sits outside your web browser. It requires the current version of DirectX.