Part of the sport craft kit line, the Design Your Own Basketball Kit is a unique and incredibly fun item, combining sports and crafts in an innovative way. The kit includes a clear, real feel and weight basketball, specialized non-toxic paint that adheres to the inside of the basketball, paint injector, pump with needle and instructions. The paint is injected into the basketball (through the air valve) and when swirled around (or better yet, dribbled!) creates a tie-dyed or a starburst pattern of colors. It´s great for both boys and girls. If the ABA had had this, they never would have folded. Nicole Shum of Design Your Own stressed the multi-market value and distinctive appeal of the DYO Real Basketball Kit. She told TDmonthly, “Our kits cross multiple product categories: arts and crafts, creative activities, sporting goods, and outdoor play.  Ours are the only arts and craft kits that feature real sports equipment.”