BABY GROWS UP GIFT SET: Our 'life bottle' set transitions baby from bottle feeding to sippy cup to water bottle by simply attaching the appropriate accessories as baby grows up. It includes an eco-friendly and virtually indestructible stainless steel thermal bottle that will keep liquids warm or cold for over 6 hours - perfect for baby play dates, toddler travel and preschool lunch boxes. Eco-moms will love that it's sustainable and every mom will appreciate the tremendous value the Baby Grows Up set offers versus purchasing separate baby bottles, sippy cups and water bottles. Launch date: October 2012.