The Huggy Smart activity toy line is made from natural flocked foam rubber creating a distinct textured feel that encourages children to use their fingers and hands to explore. The Huggy Smart ABCs & 123s are a set of magnetic letters and numbers that make learning fun. Each letter and number is one-inch thick and four inches high and is brightly colored. In addition, the vowels are colored red for easy recognition. The Huggy Smart ABCs were honored with a toy award because not only are the letters an excellent learning tool but the fuzzy flocking stimulates sensory awareness. In addition, the bold colors offer color recognition and visual stimulation. THIS COMPANY IS NO LONGER IN BUSINESS 12-16-06.