From Toysmith comes this classic Silly Putty in a bright red egg. The reusable egg-shaped container snaps easily open and closed, a good place to keep the Silly Putty clean when it's not in use. Silly Putty's unique texture and properties of stretching, bouncing, and even lifting pencil and some ink marks from paper make it an enduring kids' favorite.
— “We do really well with Silly Putty,” said Bruce Weiner, owner of Toys!3 in West Bloomfield, Mich., during a September 2010 survey of 49 retailers concerning best-selling novelty items.