These cars, based on film character favorites Lightning McQueen, Mater and Ramone, change color when dipped in water. For more organized car customization, the CARS Color Changers auto body shop playset allows boys to easily change the paint job of their CARS Color Changers vehicles.
— Michelle Bears, owner of The Toy Store in Highlands, N.C., told TDmonthly in late Spring 2011 that she sells about 20 Disney Cars licensed products each month.