All profits from the sale of the GKTW Charity Bracelet benefit Give Kids the World, a non-profit Florida resort that provides magical vacations for children with life-threatening sicknesses. The bracelet is mostly white, with a black BEADTHEMESSAGE "start" bead, plus four colored beads that spell GKTW. Each bracelet also features a mushroom charm to represent the giant mushroom at Give Kids the World Village. The jewelry comes with a decoder card and information about Give Kids the World.