The Pink line includes organic rattles, teethers, and developmental toys designed with purpose. The House Sorter comes packed with four shape blocks ready to be shaken, squeezed and sorted. It's designed to stimulate and develop babies' sensory, motor and social skills vital to their personal growth and most importantly, have fun doing it. “From the organic cotton grown without pesticides and chemicals, coloring process, and right down to the plant-based fibers used in filling the plush toys, we’re all about delivering toys that babies will enjoy learning from and that don’t harm the environment,” Re-Think It Co-founder Amy Shumway told TDmonthly. A portion of the proceeds from the PINK line will support Breast Cancer Research. Launch date: September 16, 2009.