This 12" penguin is filled with 100-percent natural wheat and dried lavender, and after two minutes in the microwave, becomes a warm buddy to take to bed. He is designed to stay warm for at least an hour, and may remain warm all night if snuggled under the covers. "The penguin can be microwaved thousands of times," CEO Ruth Hamilton of Pritty Imports told TDmonthly, "and his aroma is designed to help kids fall asleep naturally." Launch date: June 2009.