This cuddly bear is made of eco-friendly materials, including hypoallergenic stuffing and sustainable toy bean fiber, and includes a heart-shaped vibration unit that offers gentle vibration at two modes: heartbeat, a soothing pulse; and continuous, a constant motion. It comes with the Polar Cuddle Cub Storybook that tells the bear's story while educating kids on endangered animals. This product received a 2009 iParenting Media Award.