The Pilloroo is the pillow with the surprise pouch. Each pillow has a zippered pocket at the top that opens to a hidden pocket big enough for a small toy, book or remote control. The pillow is stuffed just enough so kids can’t feel the toy from the outside. There are eight themes for girls and eight themes for boys. Each Pilloroo comes with a toy that coordinates with the theme. "The Pilloroo is the best hiding spot for kids!" President Vicky McQuoid of Pilloroo Designs told TDmonthly. This product received a 2008 Mom's Best Award. Launch date: September 2008.