This funny fiend in soft velour has whimsical charm and embroidered accents. Designed by kids for kids, Buster is a keepsake gift with a delightful monster story on the hang tag and a charitable heart. A portion of sales is donated to Global Action for Children, a nonpartisan children's advocacy organization. The soft, security buddy addresses common childhood anxieties of fear and bullies, while helping to promote charitable deeds and raise awareness for less-fortunate children. Launch date: January 15, 2008. Display ideas: Offer a wide range of My Own Monster characters to create an eye-catching, colorful display. Promote sales with a free My Own Monster display sign available upon request with any My Own Monster order.