The 13” plush encourages children to discover and explore through a library of thousands of award-winning songs, interactive stories, educational games and other content that parents can selectively purchase through the Internet and download to the toy with a super-easy USB connection. The smart-e-software allows the toy to change and grow with each child’s interests. The plush utilizes electronics about the size of a deck of cards and contains no moving parts that can easily break and harm a child. Smart-e-bear, smart-e-dog and smart-e-cat are each sold separately. Smart-e-bear received a 2009 Tillywig Brain Child Award.