The 5” x 5” machine-washable bag comes with nine different features, including a wrist strap with multiple key rings, a lipstick loop, an extendable pen, a zippered inside pocket and more. An adjustable strap can also be purchased to convert the bag into a clutch, a mini-bag or an accessory pouch that can be clipped onto a diaper bag. The bag is available in eight designs, including Tiki Toffee and Blue Bouquet. "We are finding that teens are using it for their ipods, etc. and grandmas are carrying it as well," Ju-Ju-Be Creator Kristin Hunziker told TDmonthly. Launch date: February 14, 2007.
Awards:  Toyman Award.