Aurora's 8" Bushy Squirrel carries an acorn and comes in brown and gray versions. It is 8" x 5" x 8" in dimension and weighs approximately 1 lb.
— When asked about best-selling plush in his store, "Jac" of Jac's Dolls in Inman, S.C., said, "Aurora. I have just about given up on the Webkinz."
— A few Aurora plush items a month are what retailers told TDmonthly they sell of the brand on a regular basis.
— In spring 2007, three of 62 retailers cited Aurora as tops in the plush/puppet category with customers.