Jasmine is a butterfly girl — half human and half bug — who can fly and talk to the animals of the forest. As protectors of nature, Jasmine and her butterfly friends are growing concerned about the damage being done to Mother Nature. The Butterfly Girls decide to go out on a quest to find a young girl who will them help fight the destruction. Launch date: June 2007.
— "We have just launched our new children's brand, The Little Humbugs. There is a book series, a collection of dolls, and apparel," said David Hughes of Wildwood Media when talking to TDmonthly about serving the American market.