“Bully 911” is a one-of-a-kind DVD that addresses a variety of bullying issues, threats and concerns with easy-to-learn self-defense techniques for the times when "using your words" or running away does not work. With step-by-step instructions on defense against chokeholds and arm grabs, Johnny and Noel Gyro demonstrate techniques that allow children of all ages to escape bully abuse and stop becoming a victim in order regain their confidence and self-esteem. “It reaches both parents and children and helps them to combat a heart-breaking issue,” Fawn Vu of The Illusion Factory told TDmonthly. This product received a spring 2007 Parents' Choice Approved Award. Launch date: November 2006.