Children can mix-and-match these cuddly plush friends that feature magnetically interchangeable heads and tails. Collecting all six in the collection allows kids to create more than 200 PlajaPets. In June 2007, new PlajaPets Tiger, Platypus, Rhino, Monster, Pig and Monkey were launched. “The very unique look and feel of our characters draws kids (and adults) to them. Once children get these in their hands, they honestly do not want to put them down. [They have been embraced by] teachers ... in classrooms all over the United States, as well as by child psychologists who teach cognitive development,” COO Jason Johnson of Plaja International told TDmonthly. Launch date: February 2007.