Written by author Lisa Johnson and illustrated by her husband, Tucker, this playful, goblin-free tale of the first Halloween features adorable illustrations and lilting rhymes. It centers on a young fairy named Eve, whose friends collect candy on All Hallows Eve and kindly give it to her; in turn, she gives each of them a special gift. “We are trying to bring context to holidays in a lighthearted manner,” author Lisa Johnson told TDmonthly. The fact that the book encourages gift-giving, she added, makes it a good fit for specialty retailers. Launch date: September 2006.