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Toys in the News 10/16/2024
Moose Toys announced on October 15, 2024, a new entertainment development deal with Man of Action Entertainment (MOA), a creative studio known for successful franchises like "Ben 10," "Sonic Prime," "Marvel’s Avengers Assemble," and "Ultimate Spider-Man." Under this agreement, MOA will create an animated series based on Moose Toys' original brand, Heroes of Goo Jit Zu, which features squishy, stretchy, goo-filled action heroes introduced in 2019. The brand has already seen success with a YouTube series amassing over 335 million views.
This partnership signifies Moose Toys' commitment to expanding its story-led brands across multiple entertainment platforms and transforming its intellectual properties into comprehensive franchises. Beyond the animated series, Moose Toys plans to extend the Heroes of Goo Jit Zu brand into gaming, publishing, apparel, and more. Both companies express enthusiasm about the collaboration, highlighting the rich potential for developing the brand's characters and mythology. The move aligns with Moose Toys' goal of being a leading innovative toy company and reflects MOA's expertise in creating enduring, merchandisable entertainment content. www.moosetoys.com. https://manofaction.tv/
Walmart's final Collector Con event of the year is set to take place on October 17 and 18, 2024. This two-day event will feature exclusive releases and new launches from top brands and franchises, including Star Wars, Pokémon, WWE, Marvel, NECA, McFarlane, and Teenage Mutant Ninja Turtles.
Highlights of the Event:
- Autographed Items: Exclusive autographed products from NECA and McFarlane will be available on Walmart's Marketplace, along with exclusive comic books from Unknown Comics x David Nakayama.
- Live Events from NYCC: Tune in for Walmart’s live Collector Con events from New York Comic Con (NYCC), featuring livestreams with NECA, Unknown Comics, Hallmark, and more.
- Atlas Comics Partnership: Atlas Comics is relaunching and exclusively partnering with Walmart to distribute classic merchandise. Get a first look at new collectibles at their NYCC booth, including giveaways, reprinted comic issues, and limited-edition clothing.
- Expanded Collector Shop: Walmart has expanded its Collector shop to include pre-orders for drops and pre-owned collectibles under Resold at Walmart on its Marketplace. Eligible sellers can enjoy 0% commission fees for collectibles through October 31.
The event kicks off each day at 7 AM PT. For more details, visit Walmart Collector Con Sneak Peek - Walmart.com
Dollar General announced the launch of a new holiday toy guide and the return of its "Deal Days" promotions to offer affordable shopping options this holiday season. With nearly every toy priced under $20 and most under $10, the retailer aims to help customers save time and money during the gift-giving period. Christmas (dollargeneral.com)
Key Promotions:
- DG Deal Days: Running weekly from Halloween to Christmas, featuring deals like buy one, get one 75% off, and save 25% when you spend $75.
- Stacked Savings: Customers can layer additional savings with a weekly $5 off $25 coupon and unlock digital coupons, DG Cash Back, and more through the myDG App.
Holiday Toy Guide:
- Launch Dates: The first printed holiday toy guide debuts on November 1, with a digitally immersive version launching in mid-October.
- Featured Brands: The guide includes toys from popular brands like Fisher Price, Pokémon, Disney, Hasbro, LEGO, Mattel, and Melissa & Doug.
MGA Entertainment announced the launch of its newest collection from the popular mini collectible brand, MGA's Miniverse, in partnership with Sanrio. The new line, called MGA's Miniverse™ Make It Mini Food™ Hello Kitty®, features blind-packaged capsules that reveal hyper-realistic, miniature Hello Kitty-themed foods for users to make, set, display, and collect.
- 12 Different Miniature Foods: Includes items like a Hello Kitty-themed bento box, fruit boba tea, and instant spicy noodles.
- DIY Activity: Each capsule comes with a recipe card for a hands-on experience. After assembling, creations can be set in sunlight or UV light to harden for permanent display.
- Display Case: The capsule transforms into a Hello Kitty display case with a mini table for showcasing your creation.
- Price: Available now for a suggested retail price of $9.99.
- Retailers: Find them at major retailers globally.
MGA Entertainment is one of the largest privately held toy and entertainment companies globally, known for brands like L.O.L. Surprise!, Little Tikes, Rainbow High, and more. For more information, visit www.mgae.com.
Sanrio is a global lifestyle brand best known for pop icon Hello Kitty® and other beloved characters like My Melody, Badtz-Maru, and Keroppi. To learn more, visit www.sanrio.com and follow @sanrio and @hellokitty on social media platforms.
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