MUDDY CLOUD

MUDDY CLOUD™, a baby and children’s toy and accessory line launched in November 2008, features a unique and luxe line of super-soft fleece stuffed-dolls with matching beanie hats and mittens. Kids can dress up and look just like their favorite character. There are five in the debut line, all brightly-colored with bold but ambiguous shapes that are appealing to kids and adults. The names are also onomatopoeic and fun to say – JOOP, DOOT, TADA, BALOB and BEEP.

The brainchild of two young parents who wanted a creative alternative to complement classic stuffed toys, Muddy Cloud™ hopes to stimulate babies and young kids with simplified shapes and colors. They range from 4 to 9 inches tall, so they can be effortlessly packed into a diaper bag or purse. Their size also makes them easy for little ones to handle. Most uniquely, the characters have no prescribed story lines, leaving the task up to the everprecious imagination.

“We feel that our line bridges a gap between traditional stuffed toys and the ultramodern ‘edgier’ products which cater more to adults. We’re different, yet still simple, cute and cuddly,” claims Joy Limanon Anaya, co-founder of Muddy Cloud™.

What’s in a name? The name Muddy Cloud™ reflects a couple of the simple things we as kids enjoyed. When you look up at the clouds, everyone sees something different, hence the somewhat abstract shapes of the characters that are open to interpretation. And remember mud pies? They are pretty gourmet when you are a kid. The key to these phenomena is an active imagination, which is core to the Muddy Cloud™ philosophy.


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